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The Art of Design
What makes a logo look cheap
In today's world, visual identity plays a crucial role in creating a brand image. A logo is an essential element of a brand's visual identity, and it is one of the first things a customer notices. A well-designed logo can make a brand look professional and...
The Human Brain and Pattern Recognition: Why Breaking the Routine is Key to Engagement
Humans are wired to pay close attention to patterns and changes in their environment. This trait dates back to prehistoric times, where being able to spot changes in patterns could mean the difference between life and death. In a world where food was scarce, detecting...
When People Stop Exploring, They Stop Concentrating
Novelty design is a concept that refers to the creation of unique, fresh, and exciting experiences in design that keep users engaged and interested. The idea is that people are naturally drawn to new and interesting things and that when something becomes familiar or...
Conversion Focused Design
User experience (UX): The overall user experience is a critical factor in conversion focused design. Websites should be designed to be easy to navigate, with clear and concise content, and an intuitive user interface that guides users toward the desired action. Visual...
F-Patterns: Understanding the Way People Read Online Content
In today's digital world, attention spans are shorter than ever, and it's increasingly challenging for businesses to capture and keep their audience's attention. The good news is, there's a pattern to the way people consume content online that can help designers...
People have little patience for poorly designed websites.
Websites have become an essential tool for businesses to showcase their brand, products, and services to a global audience. However, in today's fast-paced digital world, users have little patience for poorly designed websites that are difficult to navigate and lack...
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